My friends at Life & Style PR (a division of Panorama Public Relations) asked me to help them make Belk’s 2014 Spring Fashion media kit flourish online. As with the Fall Fashion media kit, the fashions have more than enough pop and sizzle, so the strategy was to make them the focus.
The online media kit was built on WordPress using a masonry-type theme with large visual presentations organized by style statement. We also wanted the media to be able to download images for use online or in print. In addition, the site allows sharing and commenting on the photos.
The same platform was used for consistency of presentation and the Fall fashions were archived so that they are still available to back links and search engines.