The White Shirt: Find Your Ideal Career with the Secrets Hidden in This Ancient Story is a book written by Micheal Alan Tate. The book was published in late December 2016 and required a companion website that had a “Step-by-Step Guide to Help You Design Your One-Page Career Strategy in One Week”. The project involved translating the look, feel, and utility of the book to a digital platform.
WhiteShirtBook.com was created on a WordPress platform to be responsive and enable the visitor to find out what the book is about, how the process works, and after registration use the strategies and downloads to help users along the path outlined in the book. We also did some video production and I participated in the PR strategy and social media for the book roll out and promotion.