Lifestyle & Food

Granny Hester’s Fine Foods

Granny Hester's Fine FoodsGranny Hester’s Sweet Potato Biscuits can be found in over 1000 stores nationwide and is opening new accounts with fine grocers everywhere. They had an out-dated HTML website and needed to update and improve their web presence.

This project included web design, SEO, information architecture, graphic design, and domain/email management.

Granny Hester’s Fine Foods

Barbers Dairy

Barbers DairyIn September of 2013 I began an SEO improvement project on BarbersDairy.com that has been implemented incrementally each month. The HTML site needed the basics of a sitemap, robots.txt, alt tags, meta tags, title tag editing, and recipe micro-formatting. Most recently, an internal search engine for the on-site recipes was added. Several scripts were evaluated, but the final choice was a Perl script that would return results within a page. The engine is initiated from a small form placed in the recipe sub-navigation.

During this project, the site was also moved to a new hosting provider and other updates made as needed including testimonial forms, on site and on Facebook, and Pinterest and Webmaster Tools verification. More improvements are planned as the project continues in conjunction with Reliable Ad Group.

 

The site was moved to a new host/developer and the site redesigned in 2015.

 

Life & Style PR

Life & Style PRLife & Style PR, a division of Panorama Public Relations, wanted to revamp their web site to update the look, functionality, and incorporate more of their team’s personality. They wanted to feature the work they have done for clients and put a fashion-forward face on their digital presence. The site was made responsive and the content was expanded to focus on their strengths and services.

The colors used in the site were taken from the parent company branding to create a more familial relationship between the two companies. Professionally taken photos add style, personality, and punch to a homepage slider of messages about their business focus and strategy.

The new site includes features to enhance SEO, social media integration, video player, and Slideshare embedding. Since they were already on WordPress, they had a leg up on the site revamp. A few plugins were updated, and several were added to incorporate desired features.

A projects page features a thumbnail gallery of their work that can be built upon going forward. The blog is more prominently featured and will be added to much more frequently. Life & Style PR also allowed me to publish a guest post on sensory branding and the Oscar Mayer bacon scented alarm app.

Life&StylePR

Belk Spring Fashion Preview

Belk 2014 Spring FashionsMy friends at Life & Style PR (a division of Panorama Public Relations) asked me to help them make Belk’s 2014 Spring Fashion media kit flourish online. As with the Fall Fashion media kit, the fashions have more than enough pop and sizzle, so the strategy was to make them the focus.

The online media kit was built on WordPress using a masonry-type theme with large visual presentations organized by style statement. We also wanted the media to be able to download images for use online or in print. In addition, the site allows sharing and commenting on the photos.

The same platform was used for consistency of presentation and the Fall fashions were archived so that they are still available to back links and search engines.

Belk Spring 2014 Fashions

 

Belk Fall Fashion Preview

Belk 2013 Fall FashionsMy friends at Life & Style PR (a division of Panorama Public Relations) asked me to help them make Belk’s 2013 Fall Fashion media kit pop online. The fashions have more than enough pop and sizzle, so the strategy was to make them the focus.

The online media kit was built on WordPress using a masonry-type theme with large visual presentations organized by style statement. We also wanted the media to be able to download images for use online or in print. In addition, the site allows sharing and commenting on the photos.

Belk 2013 Fall Fashion

The online media kit looks so wonderful! So sleek and sophisticated so that the fashion is the star.  ~ Michele Dickey, Life & Style PR

 

Panorama Public Relations

PRView.com
PRView.comPanorama Public Relations is a firm specializing in crisis management, issues management and public relations. Their clientele are from wide ranging industries—they have worked with firefighter Red Adair and Sex in the City’s Kristen Davis. Panorama also has a lifestyle division that specializes in marketing and promoting the products and services of companies that want to reach style-conscious consumers.

I was pleased to have helped them with this micro website and with maintenance and upgrades to their lifestyle group web site. This single page HTML/Javascript/CSS web site was intended to be visually compelling and highly connected to social media and geographic location. I look forward to an ongoing relationship with the creative folks at Panorama.

Yellow Bicycle Catering

This site was constructed on a WordPress backbone for a Birmingham, AL catering company owned by successful restauranteur George Sarris of  The Fish Market. The focus was to translate their print menu into a web site that would showcase menu items, engage visitors, and take advantage of SEO and search engine traffic. Features of the site include an image gallery, slideshow, contact form, Google analytics integration, location-based information, social sharing, and email signup widget. This work was performed in conjunction with Reliable Ad Group.

YellowBicycleCateringCompany.com

KimSunee.com

Several revisions to the blog were made in early 2012. These included the addition of BlogHer network ad code, a recipe plugin, and minor alterations to the sidebars and widgets. The owner anticipated a redesign sometime in the near future so the changes were conservative in nature.

In late 2012, Kim went with a friend’s design firm closer to her home in Alaska for a complete branding treatment and redesign. It was a pleasure to work with her for many years.

“I will miss the old site but I think this is a good change and I needed to freshen up and have a real logo. Thanks. You’ve been so great all these years and I continue to recommend you.” Kim Sunèe, 9/25/12

Below are images of the legacy versions of the blog and before that the flat HTML site. Overtime the project expanded from a flat HTML site to included a customized WordPress blog, ad units, Flash-based slide show and video editing for the web that included an embedded Silverlight player.

 

KimSunee.com (account no longer active)

“It looks fantastic! Thanks for all your hard work.” Kim Sunèe