Marketing

The Retreat at Mountain Brook

RetreatatMountainBrookRetreatatMountainBrook.net was designed on a WordPress platform with integrated forms hosted on a real estate management portal for resident and prospect generation. The site had to be responsive and beautifully showcase the luxury apartments and amenities of The Retreat at Mountain Brook.

This project required SEO, image optimization, and several social media channel setups. I also have helped with various promotions requiring Facebook tabs and specialized coding.

The folks at Panorama Life & Style PR and Arlington Properties were great and I look forward to further developments with this ongoing project.

A Little Something Email Template

A Little Something email templateThis responsive email template was created for client A Little Something Gift Boutique in Cahaba Heights, Alabama. The business had a substantial mailing list but had not begun email marketing efforts. This template, set up in Constant Contact, enabled them to reach their customers with news of a new baby section to the store and will allow them to continue reaching out as new items come into the physical store.

A Little Something Gift Boutique

 

first fruits email template

These responsive email templates were created for first fruits enterprises to be used in their email marketing efforts.

 

Panorama Public Relations

PRView.com
PRView.comPanorama Public Relations is a firm specializing in crisis management, issues management and public relations. Their clientele are from wide ranging industries—they have worked with firefighter Red Adair and Sex in the City’s Kristen Davis. Panorama also has a lifestyle division that specializes in marketing and promoting the products and services of companies that want to reach style-conscious consumers.

I was pleased to have helped them with this micro website and with maintenance and upgrades to their lifestyle group web site. This single page HTML/Javascript/CSS web site was intended to be visually compelling and highly connected to social media and geographic location. I look forward to an ongoing relationship with the creative folks at Panorama.

Tour de Cure Christmas

I had the opportunity to help the Birmingham Tour de Cure committee with graphics to promote a social for volunteers and participants and an ad to run in the Birmingham Business Journal.

The color graphics were created to be used in print promotions, on the web, or  in email marketing. The print B&W ad had a companion color piece for use on the web or email.

Alabama has the highest incidence of diabetes in the nation. Tour de Cure Alabama offers routes from easy family rides of 5 miles or less to more challenging routes of 100 miles or more with several options in between. Cyclists at all levels of expertise enjoy this unique day of fun, fitness, new friendships and the personal satisfaction of completing a ride to support the mission of the American Diabetes Association: to prevent and cure diabetes and improve the lives of all people affected by diabetes.

I rode in 2010 and plan to ride again this year. It is a great experience! No matter which distance you choose you’ll be fully supported with route marshals, SAG vehicles, mechanical support, and rest stops stocked with hydration and a variety of snacks to keep you fueled. Register today to help fuel research and stop diabetes.

Tour de Cure Birmingham

“Rustixs Interactive delivered multiple design ideas within a very tight timeline — of which all were used by our organization (the Alabama/Mississippi Chapter of the American Diabetes Association) to promote events and other promotions. I was impressed by how quickly Gayle grasped and displayed a strong understanding of our organization and our needs. She captured the elements and design we were looking for perfectly with very little direction on our part. Throughout the project we were given excellent care and guidance. Gayle was quick, knowledgeable, efficient, friendly and professional. Rustix Interactive has helped us raise diabetes awareness in our community and raise the profile of our events with their excellent designs. I would highly recommend Rustixs Interactive to anyone!” Annah Grace Morgan, December 9, 2011

Top qualities: Great Results, On Time, Creative

Analytics and Email Marketing

For most of my employers and some freelance clients, I have used various analytics software and email management systems to drive traffic, track site and email marketing performance, and maintain customer/subscriber relationships. Some of these I would highly recommend, others I would not. Currently, I am using Google Analytics, StatPress, Piwick, Weblog Expert, Pommo, Dada, and Vertex for various projects.