This project was a total redesign of a law firm’s web site. Harbuck Keith & Holmes was formed in early 2016 and at that time had a static HTML website built. Several months later they had already outgrown their website and wanted to revisit their branding. I was brought in to do a redesign starting from defining needs and wants for their digital presence to the complete and launched website. The content included attorney profiles, practice areas, blog, and events.
The site is fully responsive and built on a WordPress platform. The staff at the firm will be able make edits and additions to the content as they wish.
I have also helped the firm move from a previous provider to MailChimp for their email marketing requirements. This included developing branded templates and special email content.
Bonnie Plants hired me in April of 2015 to begin a SEO project for their YouTube channel. I helped them optimize all the videos previously posted and those that they produced during the project term. I also curated their playlists and created a few more to showcase popular content and show the content diversity. The project continued until June of 2016 when Bonnie Plants was bought by Scotts Miracle-Gro and these activities were brought in-house.
The results of this project were very impressive. Comparing the first six months of 2016 to 2015 there was a 2,021% increase in sessions and new users were up 2,360%. The bounce rate on YouTube videos decreased 14%. Traffic to Bonnie Plants YouTube videos increased from most all sources including suggested videos, external sources, YouTube Search and playlists.
I also helped them optimize their Vimeo channel and it too saw improvements in plays, finishes, and likes YOY.
“In the year that Gayle worked on the Bonnie Plants YouTube channel (GrowBonniePlants), we saw views, view time, and engagement increase significantly. She did a fantastic job organizing and optimizing every single video on our channel, and continued to do updates, improvements, and behind-the-scenes work after that. Not only is the Bonnie Plants channel now performing better, but it’s much better organized and easier to navigate. Gayle is also patient and flexible, and did a wonderful job of educating the Bonnie team. I would hire her again in a heartbeat.” ~ Su Reid-St. John, former Marketing Producer for Bonnie Plants
WorkhorseService.com is a new site constructed after the owner had been hacked. The former site had been built on WordPress but it was not secured and maintained so hackers exploited vulnerabilities and the owner was wary of the platform. After explaining the problems with the former installation, I built a new, optimized site that has a catalog of parts (that can be ecommerce enabled, if desired). I also helped him with his domains and email on a Linux server. A responsive design, a blog, and geo-location information add to site findability and credibility. I helped them with the G+ social profile as well.
The new site has resulted in numerous contacts from web searches and an increased ability for customers to find his physical location.
Concurrent with other marketing efforts surrounding SXSW2015, this responsive email template was created for client Hungate Cases. The template was deployed multiple times using MailChimp after the SXSW2015 Gear Expo in Austin. The template can be populated with content and deployed for future marketing and communication efforts.
American Wholesale Distributors is a wholesale provider of products to convenience stores, ball parks, restaurants, pharmacies and gift shops in the Birmingham, Alabama area.
They had no website but had a domain name and wanted to create a site to showcase new products and deals to current and potential customers. The branding was supplied by Signature Media and the site developed on a WordPress platform. The project required a bit of photography, web design, and domain/email management. I also helped them with social channels and the top 20 directory listings in Google search results.
Hungate Cases needed a website to demonstrate their new E Series guitar case. The site was built on a responsive platform and launched with the early goals of lead generation and product demonstration.
A 360° product spinner, created from CAD drawings, was a major feature on the homepage. Pictures do speak volumes and the user interactivity supplied by the spinner is a plus. Of course, it helps to have a beautifully designed product to work with.
A fantastic video was produced by Voltaic Video to showcase the use of the E Series case. The modular design approach taken in site development facilitated adding the video served from a third party.
A product feedback survey was created with easy QR code access to facilitate marketing at SXSW 2015 Music Festival. Hungate Cases showed the prototype case at the gear show and around various venues for feedback. I also helped them create promotional items for the show.
As the product gets closer to launch and the company grows, this site can meet those needs and help Hungate Cases market their new and innovative product.
This responsive email template was created for client A Little Something Gift Boutique in Cahaba Heights, Alabama. The business had a substantial mailing list but had not begun email marketing efforts. This template, set up in Constant Contact, enabled them to reach their customers with news of a new baby section to the store and will allow them to continue reaching out as new items come into the physical store.
Reliable Ad Group asked me to help them with a client’s website development. Sheepdog Firearms is an indoor range and training facility coming to the Trussville, Alabama area. The range is still in development, but they needed an informational site that would also enable lead generation and e-commerce for the sale of charter memberships. The site was developed with the growth of the facility and needs of future members in mind.
I have the opportunity to work with the guys at Ad Spark in Trussville, AL regularly and was honored when they asked me to help them update their company web site. It was severely outdated and presented a neutral if not negative impression to anyone checking out their abilities. It just did not do them justice.
So I created this new site for them on a WordPress platform that showcases select projects and clients while explaining what it is they can and have done. The setup allows the site to grow and develop with the company. The guys were great to work with and the site came together swiftly and is a positive digital presence for Ad Spark.
And recently, when they changed their name from Reliable Ad Group to Ad Spark, the transition was easy and seamless.