CityofTrussville.com was developed on a WordPress backbone to provide a new updated user interface, enhanced functionality, and better SEO performance than their preexisting web site (built in 2005). Much of the benefit and improvement in visibility and user experience came from updating the platform. This work was performed in conjunction with Reliable Ad Group.
The effort included web design, information architecture, SEO, photography, content creation, feature development, and training of administrative staff. Notable features added to the web presence were a business and landmark locator, city services directory, events calendar, publications listing, contact form, local weather, and homepage slideshow. (Dead Dog Race photo graciously supplied by Stephanie Grund.)
The site was handed off to the city in August 2013. They chose to host, maintain and update it internally.
In August of 2015, the city moved the site to the cloud and put the site into a Genesis-based theme managed by another developer. But the functionality, photography, SEO, and information architecture remained the same.