Small Business

Life & Style PR

Life & Style PRLife & Style PR, a division of Panorama Public Relations, wanted to revamp their web site to update the look, functionality, and incorporate more of their team’s personality. They wanted to feature the work they have done for clients and put a fashion-forward face on their digital presence. The site was made responsive and the content was expanded to focus on their strengths and services.

The colors used in the site were taken from the parent company branding to create a more familial relationship between the two companies. Professionally taken photos add style, personality, and punch to a homepage slider of messages about their business focus and strategy.

The new site includes features to enhance SEO, social media integration, video player, and Slideshare embedding. Since they were already on WordPress, they had a leg up on the site revamp. A few plugins were updated, and several were added to incorporate desired features.

A projects page features a thumbnail gallery of their work that can be built upon going forward. The blog is more prominently featured and will be added to much more frequently. Life & Style PR also allowed me to publish a guest post on sensory branding and the Oscar Mayer bacon scented alarm app.

Life&StylePR

Panorama Public Relations

PRView.com
PRView.comPanorama Public Relations is a firm specializing in crisis management, issues management and public relations. Their clientele are from wide ranging industries—they have worked with firefighter Red Adair and Sex in the City’s Kristen Davis. Panorama also has a lifestyle division that specializes in marketing and promoting the products and services of companies that want to reach style-conscious consumers.

I was pleased to have helped them with this micro website and with maintenance and upgrades to their lifestyle group web site. This single page HTML/Javascript/CSS web site was intended to be visually compelling and highly connected to social media and geographic location. I look forward to an ongoing relationship with the creative folks at Panorama.

A Little Something

A Little Something Gift Boutique is a new shop opened in Cahaba Heights, Alabama. The owner approached me for help with a web site and e-marketing. The site at launch contained contact and location information, some product images/information, a slideshow of store interiors, lead generation via an email list, and Facebook integration. We have plans to expand into light e-commerce in the future. I also helped her get placed in Google, Yahoo, and Bing search and with her Facebook page and a video.

This business has closed and the webpage/domain retired.

A Little Something – Facebook

A former colleague opened a fabulous gift boutique in Cahaba Heights, Alabama, called A Little Something. She asked me to help her with her Facebook page and web site. After setting up the page, I visited the store  to take pictures of the store interiors for the Facebook page and her web site. I still do occasional posts for her, but she is maintaining the page and conversations.

 

A Little Something on Facebook