CMS

Beaux Arts Krewe

Beaux Arts Krewe

Birmingham Beaux Arts Krewe is a philanthropic organization benefiting the Birmingham Museum of Art. They wanted a web site that would serve their members and showcase the Krewe’s efforts to the wider public.

I was pleased to help them with a visually pleasing and functional site built on a WordPress platform. Much of their content is restricted to members only, but the areas accessible to the public include information about the organization, the history, the heraldry, and the art purchased by the museum using Krewe donations.

The members only area includes forms, bylaws, membership information and a directory.

BeauxArtsKrewe.com

Life & Style PR

Life & Style PRLife & Style PR, a division of Panorama Public Relations, wanted to revamp their web site to update the look, functionality, and incorporate more of their team’s personality. They wanted to feature the work they have done for clients and put a fashion-forward face on their digital presence. The site was made responsive and the content was expanded to focus on their strengths and services.

The colors used in the site were taken from the parent company branding to create a more familial relationship between the two companies. Professionally taken photos add style, personality, and punch to a homepage slider of messages about their business focus and strategy.

The new site includes features to enhance SEO, social media integration, video player, and Slideshare embedding. Since they were already on WordPress, they had a leg up on the site revamp. A few plugins were updated, and several were added to incorporate desired features.

A projects page features a thumbnail gallery of their work that can be built upon going forward. The blog is more prominently featured and will be added to much more frequently. Life & Style PR also allowed me to publish a guest post on sensory branding and the Oscar Mayer bacon scented alarm app.

Life&StylePR

City of Trussville, Alabama

City of TrussvilleCityofTrussville.com was developed on a WordPress backbone to provide a new updated user interface, enhanced functionality, and better SEO performance than their preexisting web site (built in 2005). Much of the benefit and improvement in visibility and user experience came from updating the platform. This work was performed in conjunction with Reliable Ad Group.

The effort included web design, information architecture, SEO, photography, content creation, feature development, and training of administrative staff. Notable features added to the web presence were a business and landmark locator, city services directory, events calendar, publications listing, contact form, local weather, and homepage slideshow. (Dead Dog Race photo graciously supplied by Stephanie Grund.)

The site was handed off to the city in August 2013. They chose to host, maintain and update it internally.

In August of 2015, the city moved the site to the cloud and put the site into a Genesis-based theme managed by another developer. But the functionality, photography, SEO, and information architecture remained the same.

CityofTrussville.com

Yellow Bicycle Catering

This site was constructed on a WordPress backbone for a Birmingham, AL catering company owned by successful restauranteur George Sarris of  The Fish Market. The focus was to translate their print menu into a web site that would showcase menu items, engage visitors, and take advantage of SEO and search engine traffic. Features of the site include an image gallery, slideshow, contact form, Google analytics integration, location-based information, social sharing, and email signup widget. This work was performed in conjunction with Reliable Ad Group.

YellowBicycleCateringCompany.com

OakMountainWomen.org

Built on WordPress using a premium theme, this site is designed to facilitate communication among and between the women of  Oak Mountain Church. I helped their editorial committee with the setup, design, and function of the site. After some training, the committee is now responsible for the content and upkeep. The site includes plugins for recommending books, editorial flow, photo stream, security, SEO and other standard functions.

OakMountainWomen.org

About

Web design the way it should be—done right, from the ground up—comprehensive, intelligent, with the end user, business goals, and budget in mind.

I practice credibility-based design to enable search engines and users to find you, learn about your company or craft, and engage with you. It’s a comprehensive approach that incorporates technologies and platforms that make sense for you and your brand/business.

Your web site and your brand are yours. On any channel you choose, I will help maximize your digital presence, and I will not hold it hostage. My involvement can be as much or as little as you choose.

I have worked with folks who are very good at their craft and now employ their skills as freelancers. If needed, I can enlist these talented colleagues for help with skills like writing, graphic design, or photography.

If you need a web site, a freshening or redesign, consultation on web design or development, help with site optimization or management,  email marketing, social media, a blog, digital strategy, content marketing, or traffic analytics, I can help. My aim is to help you leverage the web to meet your business goals in affordable, intelligent, and creative ways.

Contact me for a “no commitment” (ie, free) consultation.

Oh, and for useful, actionable tips and information check out my Twitter feed (@gchristo).

Thanks for visiting!

Gayle

 

Madmen Me

Specialties:

Web design, web development, domain management, information architecture, content creation, content marketing, video, audio, interactive design, screensavers, logos, web site optimization, keyword research, online editor, CMS, traffic analytics, email newsletters, SEO, social media, open source utilities (including WordPress and extensions, forums, mail lists, photo galleries).