development

Sheepdog Firearms

Sheepdog FirearmsReliable Ad Group asked me to help them with a client’s website development. Sheepdog Firearms is an indoor range and training facility coming to the Trussville, Alabama area. The range is still in development, but they needed an informational site that would also enable lead generation and e-commerce for the sale of charter memberships. The site was developed with the growth of the facility and needs of future members in mind. Ecommerce, gift cards, online memberships, and a newsletter signup was included in the responsive website.

The owners abandoned their WordPress site in October of 2017.

City of Trussville, Alabama

City of TrussvilleCityofTrussville.com was developed on a WordPress backbone to provide a new updated user interface, enhanced functionality, and better SEO performance than their preexisting web site (built in 2005). Much of the benefit and improvement in visibility and user experience came from updating the platform. This work was performed in conjunction with Reliable Ad Group.

The effort included web design, information architecture, SEO, photography, content creation, feature development, and training of administrative staff. Notable features added to the web presence were a business and landmark locator, city services directory, events calendar, publications listing, contact form, local weather, and homepage slideshow. (Dead Dog Race photo graciously supplied by Stephanie Grund.)

The site was handed off to the city in August 2013. They chose to host, maintain and update it internally.

In August of 2015, the city moved the site to the cloud and put the site into a Genesis-based theme managed by another developer. But the functionality, photography, SEO, and information architecture remained the same.

CityofTrussville.com

Britt W Hanson

BrittWHanson.comBrittWHanson.com is a web site designed to showcase three e-books written by a lawyer and lay-scientist. The three books cover subjects from the development of altruism in human societies, directed creativity, and the genetic function of sexual reproduction in organisms. Britt says, “these books present theories of human nature, creativity, free will, and goal-directed causation.”

For this project, I created two book covers (books 2 & 3) for use on the web site and in digital publications and created the web site to help market the books.

BrittWHanson.com

 

I just want to say thanks very much for your work on my website. I’m very happy with it. It looks highly professional and suitably academic. ~ Britt W. Hanson, May 2013

About

Web design the way it should be—done right, from the ground up—comprehensive, intelligent, with the end user, business goals, and budget in mind.

I practice credibility-based design to enable search engines and users to find you, learn about your company or craft, and engage with you. It’s a comprehensive approach that incorporates technologies and platforms that make sense for you and your brand/business.

Your web site and your brand are yours. On any channel you choose, I will help maximize your digital presence, and I will not hold it hostage. My involvement can be as much or as little as you choose.

I have worked with folks who are very good at their craft and now employ their skills as freelancers. If needed, I can enlist these talented colleagues for help with skills like writing, graphic design, or photography.

If you need a web site, a freshening or redesign, consultation on web design or development, help with site optimization or management,  email marketing, social media, a blog, digital strategy, content marketing, or traffic analytics, I can help. My aim is to help you leverage the web to meet your business goals in affordable, intelligent, and creative ways.

Contact me for a “no commitment” (ie, free) consultation.

Oh, and for useful, actionable tips and information check out my Twitter feed (@gchristo).

Thanks for visiting!

Gayle

 

Madmen Me

Specialties:

Web design, web development, domain management, information architecture, content creation, content marketing, video, audio, interactive design, screensavers, logos, web site optimization, keyword research, online editor, CMS, traffic analytics, email newsletters, SEO, social media, open source utilities (including WordPress and extensions, forums, mail lists, photo galleries).