image gallery

Life & Style PR

Life & Style PRLife & Style PR, a division of Panorama Public Relations, wanted to revamp their web site to update the look, functionality, and incorporate more of their team’s personality. They wanted to feature the work they have done for clients and put a fashion-forward face on their digital presence. The site was made responsive and the content was expanded to focus on their strengths and services.

The colors used in the site were taken from the parent company branding to create a more familial relationship between the two companies. Professionally taken photos add style, personality, and punch to a homepage slider of messages about their business focus and strategy.

The new site includes features to enhance SEO, social media integration, video player, and Slideshare embedding. Since they were already on WordPress, they had a leg up on the site revamp. A few plugins were updated, and several were added to incorporate desired features.

A projects page features a thumbnail gallery of their work that can be built upon going forward. The blog is more prominently featured and will be added to much more frequently. Life & Style PR also allowed me to publish a guest post on sensory branding and the Oscar Mayer bacon scented alarm app.

Life&StylePR was created to help advertise the availability of a 120 acre estate property in northeast Alabama in Fort Payne. The effort included domain name research, keyword optimization, image optimization, site construction, and launch. The site includes a contact form, map, image gallery, slider, and text description. is no longer active. Client let the domain go.

Yellow Bicycle Catering

This site was constructed on a WordPress backbone for a Birmingham, AL catering company owned by successful restauranteur George Sarris of  The Fish Market. The focus was to translate their print menu into a web site that would showcase menu items, engage visitors, and take advantage of SEO and search engine traffic. Features of the site include an image gallery, slideshow, contact form, Google analytics integration, location-based information, social sharing, and email signup widget. This work was performed in conjunction with Reliable Ad Group.

Client requested help to move their HTML site from to an independent hosting service. This involved communication with ATT to move the domain registration to the new host and editing all pages to remove  proprietary code and make the pages function on the new platform. I added a lightbox gallery/slideshow of the clients work and an email contact form.

The goal of this site was to publicize the efforts of a local cycling team and engage others to help raise money and awareness for the Save the TaTa’s Foundation. The foundation is currently funding two researchers in their quest to find a cure for breast cancer.

Site was built on a WordPress foundation with plugins providing event calendar, donation, mailing list, ad serving, security, and photo gallery functionality. The goal was to put this site on a platform that the team members could easily learn (with a bit of training) and publish to regularly. [Account is no longer active. A club member is doing maintenance.]

“Gayle did a fantastic job in helping take our team’s website to the next level and make it one of the best in the state.” Alan Laytham, November 14, 2011

Top qualities: Great Results, Good Value, High Integrity