Belk Fall Fashion Preview

Belk 2013 Fall FashionsMy friends at Life & Style PR (a division of Panorama Public Relations) asked me to help them make Belk’s 2013 Fall Fashion media kit pop online. The fashions have more than enough pop and sizzle, so the strategy was to make them the focus.

The online media kit was built on WordPress using a masonry-type theme with large visual presentations organized by style statement. We also wanted the media to be able to download images for use online or in print. In addition, the site allows sharing and commenting on the photos.

Belk 2013 Fall Fashion

The online media kit looks so wonderful! So sleek and sophisticated so that the fashion is the star.  ~ Michele Dickey, Life & Style PR