marketing

A Little Something

A Little Something Gift Boutique is a new shop opened in Cahaba Heights, Alabama. The owner approached me for help with a web site and e-marketing. The site at launch contained contact and location information, some product images/information, a slideshow of store interiors, lead generation via an email list, and Facebook integration. We have plans to expand into light e-commerce in the future. I also helped her get placed in Google, Yahoo, and Bing search and with her Facebook page and a video.

This business has closed and the webpage/domain retired.

Yellow Bicycle Catering

This site was constructed on a WordPress backbone for a Birmingham, AL catering company owned by successful restauranteur George Sarris of  The Fish Market. The focus was to translate their print menu into a web site that would showcase menu items, engage visitors, and take advantage of SEO and search engine traffic. Features of the site include an image gallery, slideshow, contact form, Google analytics integration, location-based information, social sharing, and email signup widget. This work was performed in conjunction with Reliable Ad Group.

YellowBicycleCateringCompany.com

Tour de Cure Christmas

I had the opportunity to help the Birmingham Tour de Cure committee with graphics to promote a social for volunteers and participants and an ad to run in the Birmingham Business Journal.

The color graphics were created to be used in print promotions, on the web, or  in email marketing. The print B&W ad had a companion color piece for use on the web or email.

Alabama has the highest incidence of diabetes in the nation. Tour de Cure Alabama offers routes from easy family rides of 5 miles or less to more challenging routes of 100 miles or more with several options in between. Cyclists at all levels of expertise enjoy this unique day of fun, fitness, new friendships and the personal satisfaction of completing a ride to support the mission of the American Diabetes Association: to prevent and cure diabetes and improve the lives of all people affected by diabetes.

I rode in 2010 and plan to ride again this year. It is a great experience! No matter which distance you choose you’ll be fully supported with route marshals, SAG vehicles, mechanical support, and rest stops stocked with hydration and a variety of snacks to keep you fueled. Register today to help fuel research and stop diabetes.

Tour de Cure Birmingham

“Rustixs Interactive delivered multiple design ideas within a very tight timeline — of which all were used by our organization (the Alabama/Mississippi Chapter of the American Diabetes Association) to promote events and other promotions. I was impressed by how quickly Gayle grasped and displayed a strong understanding of our organization and our needs. She captured the elements and design we were looking for perfectly with very little direction on our part. Throughout the project we were given excellent care and guidance. Gayle was quick, knowledgeable, efficient, friendly and professional. Rustix Interactive has helped us raise diabetes awareness in our community and raise the profile of our events with their excellent designs. I would highly recommend Rustixs Interactive to anyone!” Annah Grace Morgan, December 9, 2011

Top qualities: Great Results, On Time, Creative

AITPAwards.org

AITP (Association of Information Technology Professionals) Austin site for soliciting entrants into their annual technology awards. The site also serves to communicate information about the awards and award winners. Built on a WordPress backbone using plugins for specific functions.

AITPAwards.org (site is no longer active)

“I can’t say enough about Gayle and her technical and web design skills. She is very practical and produces results on time and on budget.” Eric Hungate, September 23, 2011

Top qualities: Great Results, Expert, Good Value