Bonnie Plants hired me in April of 2015 to begin a SEO project for their YouTube channel. I helped them optimize all the videos previously posted and those that they produced during the project term. I also curated their playlists and created a few more to showcase popular content and show the content diversity. The project continued until June of 2016 when Bonnie Plants was bought by Scotts Miracle-Gro and these activities were brought in-house.
The results of this project were very impressive. Comparing the first six months of 2016 to 2015 there was a 2,021% increase in sessions and new users were up 2,360%. The bounce rate on YouTube videos decreased 14%. Traffic to Bonnie Plants YouTube videos increased from most all sources including suggested videos, external sources, YouTube Search and playlists.
I also helped them optimize their Vimeo channel and it too saw improvements in plays, finishes, and likes YOY.
“In the year that Gayle worked on the Bonnie Plants YouTube channel (GrowBonniePlants), we saw views, view time, and engagement increase significantly. She did a fantastic job organizing and optimizing every single video on our channel, and continued to do updates, improvements, and behind-the-scenes work after that. Not only is the Bonnie Plants channel now performing better, but it’s much better organized and easier to navigate. Gayle is also patient and flexible, and did a wonderful job of educating the Bonnie team. I would hire her again in a heartbeat.” ~ Su Reid-St. John, former Marketing Producer for Bonnie Plants
RetreatatMountainBrook.net was designed on a WordPress platform with integrated forms hosted on a real estate management portal for resident and prospect generation. The site had to be responsive and beautifully showcase the luxury apartments and amenities of The Retreat at Mountain Brook.
This project required SEO, image optimization, and several social media channel setups. I also have helped with various promotions requiring Facebook tabs and specialized coding.
The folks at Panorama Life & Style PR and Arlington Properties were great and I look forward to further developments with this ongoing project.
Granny Hester’s Sweet Potato Biscuits can be found in over 1000 stores nationwide and is opening new accounts with fine grocers everywhere. They had an out-dated HTML website and needed to update and improve their web presence.
This project included web design, SEO, information architecture, graphic design, and domain/email management.
Granny Hester’s Fine Foods
Each Provisions Press book is a partnership between the publisher, an author and a marketer, with proceeds split among them. This project included logo development, web design, SEO, and domain management.
In September of 2013 I began an SEO improvement project on BarbersDairy.com that has been implemented incrementally each month. The HTML site needed the basics of a sitemap, robots.txt, alt tags, meta tags, title tag editing, and recipe micro-formatting. Most recently, an internal search engine for the on-site recipes was added. Several scripts were evaluated, but the final choice was a Perl script that would return results within a page. The engine is initiated from a small form placed in the recipe sub-navigation.
During this project, the site was also moved to a new hosting provider and other updates made as needed including testimonial forms, on site and on Facebook, and Pinterest and Webmaster Tools verification. More improvements are planned as the project continues in conjunction with Reliable Ad Group.
The site was moved to a new host/developer and the site redesigned in 2015.
CityofTrussville.com was developed on a WordPress backbone to provide a new updated user interface, enhanced functionality, and better SEO performance than their preexisting web site (built in 2005). Much of the benefit and improvement in visibility and user experience came from updating the platform. This work was performed in conjunction with Reliable Ad Group.
The effort included web design, information architecture, SEO, photography, content creation, feature development, and training of administrative staff. Notable features added to the web presence were a business and landmark locator, city services directory, events calendar, publications listing, contact form, local weather, and homepage slideshow. (Dead Dog Race photo graciously supplied by Stephanie Grund.)
The site was handed off to the city in August 2013. They chose to host, maintain and update it internally.
In August of 2015, the city moved the site to the cloud and put the site into a Genesis-based theme managed by another developer. But the functionality, photography, SEO, and information architecture remained the same.
Lookout-Mountain-Property.com was created to help advertise the availability of a 120 acre estate property in northeast Alabama in Fort Payne. The effort included domain name research, keyword optimization, image optimization, site construction, and launch. The site includes a contact form, map, image gallery, slider, and text description.
Lookout-Mountain-Property.com is no longer active. Client let the domain go.
As a growing physical therapy and rehabilitation practice, HealthWorx needed a web presence to help patients find their offices, deliver patient documents, and communicate their message to an online audience. After meeting with them, the skeleton of a site came together rather quickly. Working from their existing logo, the site design was created and filled out with content they created and photography taken onsite. My role was web designer/developer, photographer, SE optimizer, and content coach.
The Linly Heflin Unit was founded in 1919 as a women’s service organization. Since 1923 the major focus of the group has been to further the education of young women in Alabama. To date, over 3,000 four-year scholarships have been awarded to Alabama girls attending Alabama colleges and universities.
The organization needed an updated website with the ability to easily edit the content, accept donations, and have a members only area for some content. WordPress provided a platform that would transform their web presence into a modern and user friendly web site. Features of this improvement included a pictorial membership directory, donations via Paypal, contact form, a homepage slider, and more pictures throughout the site. The site used a branded color palette and was SEO optimized.