WhiteShirtBook.comThe White Shirt: Find Your Ideal Career with the Secrets Hidden in This Ancient Story is a book written by Micheal Alan Tate. The book was published in late December 2016 and required a companion website that had a “Step-by-Step Guide to Help You Design Your One-Page Career Strategy in One Week”. The project involved translating the look, feel, and utility of the book to a digital platform.

WhiteShirtBook.com was created on a WordPress platform to be responsive and enable the visitor to find out what the book is about, how the process works, and after registration use the strategies and downloads to help users along the path outlined in the book. We also did some video production and I participated in the PR strategy and social media for the book roll out and promotion.





Workhorse Service

WorkhorseService.comWorkhorseService.com is a new site constructed after the owner had been hacked. The former site had been built on WordPress but it was not secured and maintained so hackers exploited vulnerabilities and the owner was wary of the platform. After explaining the problems with the former installation, I built a new, optimized site that has a catalog of parts (that can be ecommerce enabled, if desired). I also helped him with his domains and email on a Linux server. A responsive design, a blog, and geo-location information add to site findability and credibility. I helped them with the G+ social profile as well.

The new site has resulted in numerous contacts from web searches and an increased ability for customers to find his physical location.


Hungate Cases

Hungate CasesHungate Cases needed a website to demonstrate their new E Series guitar case. The site was built on a responsive platform and launched with the early goals of lead generation and product demonstration.

A 360° product spinner, created from CAD drawings, was a major feature on the homepage. Pictures do speak volumes and the user interactivity supplied by the spinner is a plus. Of course, it helps to have a beautifully designed product to work with.

A fantastic video was produced by Voltaic Video to showcase the use of the E Series case. The modular design approach taken in site development facilitated adding the video served from a third party.

A product feedback survey was created with easy QR code access to facilitate marketing at SXSW 2015 Music Festival. Hungate Cases showed the prototype case at the gear show and around various venues for feedback. I also helped them create promotional items for the show.

As the product gets closer to launch and the company grows, this site can meet those needs and help Hungate Cases market their new and innovative product.

I also helped them with their social profiles including Twitter, Facebook, Vimeo, YouTube and Google+ .


Ad Spark

Ad SparkI have the opportunity to work with the guys at Ad Spark in Trussville, AL regularly and was honored when they asked me to help them update their company web site. It was severely outdated and presented a neutral if not negative impression to anyone checking out their abilities. It just did not do them justice.

So I created this new site for them on a WordPress platform that showcases select projects and clients while explaining what it is they can and have done. The setup allows the site to grow and develop with the company. The guys were great to work with and the site came together swiftly and is a positive digital presence for Ad Spark.

And recently, when they changed their name from Reliable Ad Group to Ad Spark, the transition was easy and seamless.

Ad Spark

Beaux Arts Krewe

Beaux Arts Krewe

Birmingham Beaux Arts Krewe is a philanthropic organization benefiting the Birmingham Museum of Art. They wanted a web site that would serve their members and showcase the Krewe’s efforts to the wider public.

I was pleased to help them with a visually pleasing and functional site built on a WordPress platform. Much of their content is restricted to members only, but the areas accessible to the public include information about the organization, the history, the heraldry, and the art purchased by the museum using Krewe donations.

The members only area includes forms, bylaws, membership information and a directory.


Life & Style PR

Life & Style PRLife & Style PR, a division of Panorama Public Relations, wanted to revamp their web site to update the look, functionality, and incorporate more of their team’s personality. They wanted to feature the work they have done for clients and put a fashion-forward face on their digital presence. The site was made responsive and the content was expanded to focus on their strengths and services.

The colors used in the site were taken from the parent company branding to create a more familial relationship between the two companies. Professionally taken photos add style, personality, and punch to a homepage slider of messages about their business focus and strategy.

The new site includes features to enhance SEO, social media integration, video player, and Slideshare embedding. Since they were already on WordPress, they had a leg up on the site revamp. A few plugins were updated, and several were added to incorporate desired features.

A projects page features a thumbnail gallery of their work that can be built upon going forward. The blog is more prominently featured and will be added to much more frequently. Life & Style PR also allowed me to publish a guest post on sensory branding and the Oscar Mayer bacon scented alarm app.


Michael Alan Tate

MichaelAlanTate.comCareer coach, consultant and strategist Michael Alan Tate asked me to help him develop a web site to showcase his speaking, consulting, and coaching business. The site incorporated a blog, email list building, and standards such as search, social media, and contact form.  As a published author, he wanted to offer his books via e-commerce and provide insight into the processes he employs to help people with work-life balance and career transitions.

Mike has invested the last 20 plus years helping successful executives and top professionals, who are facing organizational changes and personal transitions, designs smart strategies to move up, move over or move on in a purposeful way.  He also facilitates custom leadership succession processes and learning systems that work in tandem to support the growth of a culture where people can experience healthier careers and an organization can have healthier business results.


I also helped him with a new branded email template for his Leadership & Life journal and a branded Powerpoint template.

City of Trussville, Alabama

City of TrussvilleCityofTrussville.com was developed on a WordPress backbone to provide a new updated user interface, enhanced functionality, and better SEO performance than their preexisting web site (built in 2005). Much of the benefit and improvement in visibility and user experience came from updating the platform. This work was performed in conjunction with Reliable Ad Group.

The effort included web design, information architecture, SEO, photography, content creation, feature development, and training of administrative staff. Notable features added to the web presence were a business and landmark locator, city services directory, events calendar, publications listing, contact form, local weather, and homepage slideshow. (Dead Dog Race photo graciously supplied by Stephanie Grund.)

The site was handed off to the city in August 2013. They chose to host, maintain and update it internally.

In August of 2015, the city moved the site to the cloud and put the site into a Genesis-based theme managed by another developer. But the functionality, photography, SEO, and information architecture remained the same.


Belk Fall Fashion Preview

Belk 2013 Fall FashionsMy friends at Life & Style PR (a division of Panorama Public Relations) asked me to help them make Belk’s 2013 Fall Fashion media kit pop online. The fashions have more than enough pop and sizzle, so the strategy was to make them the focus.

The online media kit was built on WordPress using a masonry-type theme with large visual presentations organized by style statement. We also wanted the media to be able to download images for use online or in print. In addition, the site allows sharing and commenting on the photos.

Belk 2013 Fall Fashion

The online media kit looks so wonderful! So sleek and sophisticated so that the fashion is the star.  ~ Michele Dickey, Life & Style PR